MAZDA STARTS PRODUCTION OF ALL-NEW MX-5

On January 12, 2015, Edmunds.com named its “2015 Most Popular” award winners which included Mazda3 (Compact Car), Mazda CX-5 (Compact Crossover SUV) and Mazda CX-9 (Large Crossover SUV). According to Edmunds.com, the three models in each vehicle segment that attract the most car-shopper consideration from January 1, 2014 through October 31, 2014 are presented with the award. Additional information about the awards can be viewed at http://www.edmunds.com/car-reviews/most-popular-2015.html. The 2015 Mazda CX-5 and the 2015 Mazda3, are equipped with SKYACTIV TECHNOLOGY which allows them to achieve among the highest fuel economy and exhilarating driving dynamics in their respective class. Additionally, components of i-ACTIVSENSE help to assist drivers in detecting potential collision situations and aids in the avoidance of these dangers. Mazda CX-9 is Mazda’s seven-passenger SUV delivering a refined interior while serving a perfect platter of power and agile handling.

IRVINE, Calif., Nov. 17, 2014 / PRNewswire / -- The 2015 Mazda3 today received a Residual Value Award for the Compact Car Segment by ALG, making it the second straight year Mazda3 has won the award and third since 2010. ALG, the analytics division of TrueCar, Inc., is the industry benchmark for projecting future vehicle values and depreciation data. The annual ALG Residual Value Awards honor the vehicles and brands that are predicted to retain the highest percentage of their original price after a conventional three-year period. "We are honored that Mazda3 has been recognized by ALG for the second year in a row," said Jim O'Sullivan, president and CEO, Mazda North American Operations (MNAO). "It is a true testament of the quality, dependability, reliability and value of the Mazda3, which has only made this segment leader stronger and customers have spoken by making it the best-selling Mazda vehicle." ALG recognizes 26 vehicles with segment awards, along with two brands presenting the Mainstream and Premium sectors of the industry. This year's awards are based on 2015 year vehicles. "Mazda kept the 2015 pricing flat on the Mazda3, allowing it to remain one of the best values in the Compact segment, and earn its second straight Residual Value Award," said Larry Dominique, President of ALG. "Not only that, but the Mazda3 is one of the best all-around vehicles in the Compact segment." Previous ALG Residual Value Awards winners for Mazda were the 2014 Mazda3 (Compact Car), 2012 Mazdaspeed3 (Sporty Car), 2011 CX-9 (Mid-Size Utility) and 2010 Mazda3 (Compact Car). Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing and marketing strategies represent key factors that impact ALG's residual value forecasts. Starting at $16,945, the 2015 Mazda3 includes an array of new standard features and package content such as the manual transmission option for the more powerful SKYACTIV-G 2.5L. Touting exceptional styling and an impressive 41 mpg highway, the 2015 Mazda3 is also incredibly fun to drive. Similar to its new-generation SKYACTIV ® Technology and KODO "Soul of Motion"-designed brethren such as the CX-5 compact SUV and Mazda6 mid-size sedan, Mazda's compact car has earned itself critical acclaim by topping "Best Car" lists and receiving "Car of the Year" nods. Mazda3 also saw the introduction of another game-changing Mazda-developed technology known as MAZDA CONNECT™. A next-generation in-vehicle connectivity system, MAZDA CONNECT's seven-inch full-color touchscreen hub will make its way into the rest of the brand's full lineup. Based on the heads-up cockpit concept, this new Human Machine Interface (HMI) system aims to aid drivers in maintaining a proper driving posture, keep a concentrated focus on the road ahead and promoting safer habits while behind the wheel. For more information, visit www.mazdausamedia.com. About Mazda North American Operations Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. About ALG Founded in 1964 and headquartered in Santa Barbara, California, with an office in Toronto, Ontario, ALG is an authority on automotive residual value projections in North America. By analyzing nearly 2,500 vehicle trims each year to assess residual value – which is mainly driven by used car inventory, brand strength, macroeconomic conditions, incentive spending and pricing – ALG provides auto industry and financial services clients with resale insights, forecasts and consulting services about the future vehicle marketplace. ALG, owned by TrueCar, Inc., the negotiation-free car buying and selling platform, has been publishing residual values for all cars, trucks and SUVs in the U.S. for 50 years and in Canada since 1981. For more information, visit www.alg.com. About TrueCar TrueCar, Inc. (NASDAQ: TRUE) is the negotiation-free car buying and selling platform. TrueCar enables a negotiation-free car buying experience by giving buyers transparent insight into what others actually paid (price confidence), upfront pricing information (price discovery), and access to a network of trusted TrueCar Certified Dealers who provide guaranteed savings certificates and seamlessly complete the car purchase. The reality is that buying a car is painful and buyers fear they are going to overpay or be surprised with hidden fees. TrueCar's transparent upfront pricing information makes the car buying process simple so there are no surprises and buyers never overpay. TrueCar's mission is to make car buying simple, fair and fun. Its national network of more than 9,000 TrueCar Certified Dealers, including both new car franchise dealers and non-franchise dealers, is committed to providing negotiation-free savings off MSRP and upfront pricing information for all car-buyers, including members of some of the country's largest membership and service organizations such as AARP, American Express, AAA, and USAA. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar is headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas. SOURCE Mazda North American Operations For further information: Eric Booth, Mazda North American Operations, +1-949-727-6144 or David Gordon, Mazda Information Bureau, +1-714-913-9943

WASHINGTON, DC (December 11, 2014) –  In addition to the actions announced on December 4, 2014, as discussed in a separate document, Mazda today announced the following steps in the Takata recall: Mazda will institute a nationwide Safety Improvement Campaign of 2004-2008 model-year Mazda6 and RX-8 models equipped with certain Takata airbag inflators. The nationwide Safety Improvement Campaign will cover the driver’s-side airbag inflator, as Mazda has not made a safety defect determination at this time.  This action will support us to gather additional parts for examination and to promote customer satisfaction and safety. There are approximately 330,000 vehicles included in this Safety Improvement Campaign in the United States So far, Takata has tested a large number of inflators removed from Mazda vehicles, and NONE have been found to be non-compliant at this time One vehicle – a 2005 Mazda6 located in Florida – has been identified as having experienced an abnormal driver’s-side airbag deployment.  Mazda has worked closely with NHTSA on this situation Mazda will participate in the independent, industry-wide joint testing program for Takata airbag inflators For history, on December 4, 2014, Mazda announced: It would expand the area of the high-temperature, high-humidity region recall to include the Gulf Coast states.  This campaign included both driver’s- and passenger-side airbag inflators The following states and territories comprise the High Absolute Humidity Region - Florida; Puerto Rico; Hawaii; Saipan; Guam; American Samoa; US Virgin Islands; Georgia; Alabama; Louisiana; Mississippi; Texas. As of December 4 th, the estimated vehicles in all Mazda-Takata campaigns is 86,773. (Pending Polk Data confirmation). Mazda is working closely with Takata to move forward the supply timing for replacement airbags. We continue to encourage customers to respond to our campaigns, and are making direct-to-customer phone calls and re-sending notification letters. With safety as our first priority, we are cooperating with Takata to work toward finding a solution to this problem as early as possible. This situation is fluid, and updates will be provided regularly. Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.