{"id":438,"date":"2014-09-15T10:20:58","date_gmt":"2014-09-15T14:20:58","guid":{"rendered":"http:\/\/www.cavaliermazda.com\/blogs\/47\/?p=438"},"modified":"2014-09-15T10:20:58","modified_gmt":"2014-09-15T14:20:58","slug":"mazda-unveils-all-new-mazda-mx-5","status":"publish","type":"post","link":"https:\/\/www.cavaliermazda.com\/blogs\/47\/cavalier-mazda-news\/mazda-unveils-all-new-mazda-mx-5\/","title":{"rendered":"Mazda Unveils All-New Mazda MX-5"},"content":{"rendered":"<div align=\"center\">\u00a0<\/div>\n<div align=\"center\"><img src=\"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-content\/uploads\/2014\/09\/2016+MX-5_Front3qtr_JP_1+2+resize+2-large.jpg\" alt=\"\" \/><\/div>\n<p><br class=\"spacer_\" \/><\/p>\n<p><strong>HIROSHIMA, Japan\u2014<\/strong>Mazda Motor Corporation today celebrated the unveiling of the fourth generation Mazda MX-5 (known as Roadster in Japan) together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV TECHNOLOGY and Mazda\u2019s KODO\u2014Soul of Motion design language, will be rolled out to global markets starting in 2015.<\/p>\n<p>\u00a0The MX-5 is an iconic model representing Mazda\u2019s vehicle-engineering philosophy\u2014the pursuit of driving pleasure. \u201cInnovate in order to preserve\u201d was the motto for the fourth generation, as the development team searched for innovations that go beyond simple evolution. Environmental and safety demands are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, but the fourth generation stays true to the model\u2019s original aim of offering the pure driving fun that only a lightweight sports car can. It achieves this through the adoption of SKYACTIV TECHNOLOGY and refinement of its appeal to the senses and sensations through which people enjoy cars.<\/p>\n<p>\u00a0The design of the all-new MX-5 reveals another layer to Mazda\u2019s KODO design language. The exquisite proportions make the driver and passenger stand out, and both the interior and exterior evoke the exhilaration of open-top driving. It is the most compact of any generation MX-5 so far and is more than 100 kilograms lighter than the model it replaces, promising a dramatic leap in Jinba-ittai driving fun. <\/p>\n<p>As of July 2014, total production volume of the Mazda MX-5 exceeded 940,000 units and it continues to hold the Guinness World Record for the best-selling two-seater sports car. This highly-celebrated model has received over 200 awards from around the globe including Japan Car of the Year 2005-2006.<\/p>\n<p>\u00a0Moving forward, Mazda will continue to develop products which offer all customers driving pleasure and outstanding environmental and safety performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 HIROSHIMA, Japan\u2014Mazda Motor Corporation today celebrated the unveiling of the fourth generation Mazda MX-5 (known as Roadster in Japan) together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV TECHNOLOGY and Mazda\u2019s KODO\u2014Soul of Motion design language, will be rolled out to global markets starting [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/posts\/438"}],"collection":[{"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/comments?post=438"}],"version-history":[{"count":1,"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/posts\/438\/revisions"}],"predecessor-version":[{"id":440,"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/posts\/438\/revisions\/440"}],"wp:attachment":[{"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/categories?post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/tags?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}