{"id":301,"date":"2011-08-12T11:00:46","date_gmt":"2011-08-12T15:00:46","guid":{"rendered":"http:\/\/www.cavaliermazda.com\/blogs\/47\/?p=301"},"modified":"2011-08-12T11:00:46","modified_gmt":"2011-08-12T15:00:46","slug":"survey-says-younger-drivers-prone-to-get-lost-frustrated","status":"publish","type":"post","link":"https:\/\/www.cavaliermazda.com\/blogs\/47\/uncategorized\/survey-says-younger-drivers-prone-to-get-lost-frustrated\/","title":{"rendered":"Survey Says: Younger Drivers Prone To Get Lost, Frustrated"},"content":{"rendered":"<p>Today&#8217;s <a id=\"KonaLink0\" href=\"http:\/\/www.thecarconnection.com\/news\/1064550_survey-says-younger-drivers-prone-to-get-lost-frustrated#\"><span style=\"color: blue;\">drivers<\/span><\/a> have access to a multitude of tech tools that make <a id=\"KonaLink1\" href=\"http:\/\/www.thecarconnection.com\/news\/1064550_survey-says-younger-drivers-prone-to-get-lost-frustrated#\"><span style=\"color: blue;\">travel<\/span><\/a> easier: in-car GPS, telematics services, smartphone apps, and so on.  But a new survey suggests that those tools aren&#8217;t helping younger  drivers keep their cool on the road.<\/p>\n<p>The study comes from marketing firm Galaxy Research, which conducted  interviews with 1010 drivers across Australia and uncovered some very  interesting trends:<\/p>\n<ul>\n<li>Drivers from Generation Y (i.e. people born between the mid-1970s and mid-1990s) are <strong>three times more likely<\/strong> to make erratic decisions than those in other peer groups.<\/li>\n<li>Fully <strong>20% of Gen Y drivers<\/strong> said that they would duck down a side street rather than get stuck in oncoming traffic. (By contrast, only <strong>6% of Baby Boomers<\/strong> said the same.)<\/li>\n<li><strong>One-third<\/strong> of Gen Y drivers say they have a <strong>poor sense of direction<\/strong>.<\/li>\n<li>Of all peer groups, Gen Y was the <strong>most likely to get lost<\/strong> while <a id=\"KonaLink2\" href=\"http:\/\/www.thecarconnection.com\/news\/1064550_survey-says-younger-drivers-prone-to-get-lost-frustrated#\"><span style=\"color: blue;\">driving<\/span><\/a>.<\/li>\n<\/ul>\n<p><strong>What does this mean?<\/strong><\/p>\n<p>At least one researcher &#8212;\u00a0Mark McCrindle &#8212; claims that Gen Y&#8217;s  problems are rooted in overstimulation. People from this generation grew  up with cable TV and the internet, and they&#8217;re rabid consumers of  social media. According to McCrindle,Gen Yers are bombarded with  information, and as a result, they&#8217;re <strong>less able to filter out irrelevant data and focus on what&#8217;s important<\/strong> &#8212; for example, getting through a clogged intersection.<\/p>\n<p>The problem is, we hear this sort of argument all the time in a variety of contexts, and <strong>we don&#8217;t fully buy it<\/strong>.<\/p>\n<p>What the report fails to address is Gen Y&#8217;s <strong>lack of driving experience<\/strong> compared to their elders. Sure, some may have short attention spans,  but they also haven&#8217;t been driving nearly as long as their parents or  grandparents. It seems logical to believe that Gen Yers are naturally  more likely to get lost or stressed while driving.<\/p>\n<p>Another possibility that the study avoids &#8212; and one that seems\u00a0very  plausible &#8212; is that Gen Y drivers in particular have become <strong>so dependent on tech toys, they have a hard time making decisions without them<\/strong>.  For example, if traffic suddenly changes before the GPS has a chance to  catch it, drivers who aren&#8217;t used to managing such crises could be at a  loss.<\/p>\n<p>The Australian Driver Stress Survey might&#8217;ve skipped mentioning that  possibility because the study was commissioned by a manufacturer of  those very tech toys: <strong>Navteq<\/strong>. That fact, paired with  pat psychological analyses like McCrindle&#8217;s, makes us somewhat wary of  the survey&#8217;s final analyses. After all, Navteq\u00a0stands to benefit a great  <a id=\"KonaLink3\" href=\"http:\/\/www.thecarconnection.com\/news\/1064550_survey-says-younger-drivers-prone-to-get-lost-frustrated#\"><span style=\"color: blue;\">deal<\/span><\/a> from creating concerns about Gen Y drivers: if Navteq can prove that  Gen Y drivers are disadvantaged, it can leverage that data to encourage  sales to Gen Y consumers (and their loving parents, of course).<\/p>\n<p>That&#8217;s not to discount the study entirely &#8212; in fact we have the  utmost faith in the stats it uncovered. However, we approach the <em>analysis<\/em> of those stats with more than a little caution. We recommend you do the same. We also encourage you to check <a href=\"http:\/\/www.allcartech.com\/news\/1064546_tech-blamed-for-stressed-gen-y-drivers-some-tips-to-help\">Antony Ingram&#8217;s suggestions for minimizing stress behind the wheel<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s drivers have access to a multitude of tech tools that make travel easier: in-car GPS, telematics services, smartphone apps, and so on. But a new survey suggests that those tools aren&#8217;t helping younger drivers keep their cool on the road. The study comes from marketing firm Galaxy Research, which conducted interviews with 1010 drivers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/posts\/301"}],"collection":[{"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":2,"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/posts\/301\/revisions"}],"predecessor-version":[{"id":303,"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/posts\/301\/revisions\/303"}],"wp:attachment":[{"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/media?parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/categories?post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cavaliermazda.com\/blogs\/47\/wp-json\/wp\/v2\/tags?post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}